Music Industry is Shifting from Batch to Single Piece Flow
The digital age has been here for quit some time. One industry that has be changed significantly is the music industry. For over 50 years the music industry was a batch industry. Musicians released music in batches to the public in the form of albums. Then batches of albums would be manufactured and sent to stores before finally a consumer would buy a copy of the album.
The digital age has made it possible for the music industry to go to a single piece flow. The middle man or seller has done taken advantage of it. Now you can go to iTunes or Amazon or other websites, pick what songs you would like and download them one at a time.
Why haven’t the musicians taken advantage of this though. Musicians are still releasing songs in batches (albums) even though the consumer is downloading just certain song off the album from the internet. Why don’t musicians create a song and then release it and not wait for batches of songs to release together? It might allow more songs of theirs to be downloaded because a song is getting played, the fans hear it, and then buy it. When done in batches, only a couple of songs get played and the rest of the album may be heard by the fans if they buy the whole album or it may not.
Leveling the release of the songs in a single piece flow seems like it would be beneficial to the musicians. Allowing more of their songs to be played on the radio, which I would think would lead to more downloads and more revenue for the musicians.
Just a thought in a way to use the digital music age to their advantage. What are your thoughts?