Domino’s Employee Creates New Product

Here is a Domino’s commercial that has been running lately.  I thought it was a good example of getting everyone in the organization involved in continuous improvement by listening to the customer.

The Parmesan bites were created by an employee at a local store.  He is someone who interacts with the customer everyday as well as works hands on with the product.  He is in the best position, even better than the test lab that is mentioned, to understand the customers’ needs and likes.  He can quickly try the new product and get it out to customers and hear first hand their reactions.

I also applaud the Domino’s leadership for listening to the idea and spreading the new product to all of their stores.

What other lean like behaviors may be present from the commercial?

Posted on April 12, 2012, in Culture, Customer Focus, Engagment, Innovation, Leadership and tagged , , , , , . Bookmark the permalink. 1 Comment.

  1. I hadn’t seen this commercial before, but it was very smart on Domino’s end to first listen to an employee who, like you said, interacts with the customers everyday and then also share the story as a new way to market their product. It’s working…we’re talking about it now!

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