Here is a Domino’s commercial that has been running lately. I thought it was a good example of getting everyone in the organization involved in continuous improvement by listening to the customer.
The Parmesan bites were created by an employee at a local store. He is someone who interacts with the customer everyday as well as works hands on with the product. He is in the best position, even better than the test lab that is mentioned, to understand the customers’ needs and likes. He can quickly try the new product and get it out to customers and hear first hand their reactions.
I also applaud the Domino’s leadership for listening to the idea and spreading the new product to all of their stores.
What other lean like behaviors may be present from the commercial?