It’s really hard to get anywhere if you don’t know where you are heading.
Every organization needs a direction. A true north.
True north is why the organization exists. It is it’s purpose. When everyone in the organization understands aligns to that purpose it becomes very powerful. Everyone pulling towards that true north creates better, faster results.
A true north is not something that changes annually or even every few years. A good true north is something that doesn’t change for 20 or more years. The graphic below is from Joe Murli. It shows how true north guides your business.
To develop a true north, the organization has to understand what and how it’s customers, employees, investors and community view the organization.
Ask, “What do we aspire to be that will differentiate us in the marketplace?”
That marketplace could be the consumers or it could be another internal department that is served.
Is everyone in your organization heading in the same direction? What is your true north?
Toyota: Deliver the highest quality, lowest cost automobile in the safest manner while demonstrating respect for people and society.
Internal department of a company from my past: Internal manufacturing is the supplier of choice for product A and product B.