Trader Joe’s Printing Error
“Sweet potato Frites”
I’m not sure what frites are but sweet potato fries were in the packaging.
Errors do happen, but seeing this one makes me think about the processes that allowed this to happen. There was artwork that was created for the printing. Then the printing tooling. In production, the operator had to place the tooling on the press and in most printing processes there are audits and checks. Then the bags were filled with fries, sealed and shipped. Employees at the Trader Joe’s stores had to take the bags out of boxes and put into the freezer in the store.
That is the long way to say there were a lot of people that had to touch this process as someone adding value or as an inspection and this wasn’t caught.
I wonder how many bags got sent to stores and bought by customers? I wonder if it has been caught and changed? I wonder what in the process allowed this not to be discovered?